Check out this recent tweet from @SamsungCameraUS:
Clearly this was an attempt at clever irreverence, but at a time of high unemployment and muted expectations for future earnings, this seem a highly questionable maneuver. This post was promoted on Hootsuite, making it visible to all of the service’s users who logged in this afternoon. (Second order question: If the tweet is deemed unsavory, is Hootsuite culpable?)
I had no background on Samsung’s CSR position, so I did a quick web search and found they have a CSR web page, with the following graphic:
I like what they show here, so I’m guessing the internal CSR team was not aware of this post and that a speedy retraction is on the way. I see this as further evidence for the need of an integrated approach to CSR.
Please share your thoughts below. I’d love to hear if you think I’m off the mark.Follow @costrike