The CSR Commitment Pyramid

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Harvard Business School professor Michael Porter claims that “proponents of CSR (Corporate Social Responsibility) have used four arguments to make their case: moral obligation, sustainability, license to operate, and reputation.” (Porter & Kramer, 2006)

  • Moral Obligation, deals with something that Professor Timothy Weiskel refers to as “the oughtness of things.”  Porter suggests this is where “companies have a duty to be good citizens and to ‘do the right thing.’” (Porter & Kramer, 2006) Continue reading